Home

Tina Dominguez

I love all things digital.

Portfolio

Family – Friendly Fun

MIA Connections

JacksonMiracles.org

Lumberjack Plumbing

Miami Ipsum

Take Miami With You

MIA Connections

Five Miami Fashion Bloggers to Follow

MIA Connections

Store Spotlight: Style Mafia

MIA Connections

Vixen Workout Sweeps South Florida

NBC 6 Miami

By Tina Dominguez

Art Basel 2012: Pop Up Piano and Krisp at Jimmy Z’s Kitchen

Wasabi Fashion Kult

By Tina Dominguez

Art Basel 2012: Basel Biergarten

Wasabi Fashion Kult

Provided by Fantasmes

Five Albums You Should be listening to + A Chat with Fantasmes

Wasabi Fashion Kult

Provided by Suenalo

Catching up with Suenalo!

NBC 6 Miami

The Monarch Music: Miami Producers on the Rise

NBC 6 Miami

Facebook

Jacob Jeffries Hits the Road

NBC 6 Miami

Provided by Problem Kids

Problem Kids talk Jay – Z, Cuba

NBC 6 Miami

Courtesy of JLPR

3:05 Becomes Official Cafecito Time of Miami

NBC 6 Miami

Catching up with Deaf Poets

NBC 6 Miami

ultra music festival '13

Ultra Music Festival 2013: Weekend One

Wasabi Fashion Kult

Five Albums you should be listening to + a chat with Audrey Napoleon

Wasabi Fashion Kult

‘Weekend in the City’ worth the trip

The Oracle at the University of South Florida

Ted Leo Lives On

The Oracle at the University of South Florida

resume

WORK HISTORY

February 2017 – Present

Senior Digital Marketing Specialist

United Data Technologies
    • Manage social media presence on LinkedIn, Twitter, Instagram, and Facebook. Create strategy for organic and paid social campaigns.
    • Use Adobe Creative Suite to edit or create branded materials for web and print.
    • Write original blog content reflecting multiple services, including education services and commercial accounts.
    • Work with marketing team to implement digital component to larger campaigns.
    • Collaborate with multiple vendors to bolster campaigns through digital efforts.
    • Design landing pages and email marketing campaigns through Pardot, a marketing automation platform.

March 2015 – January 2017

Digital Media Specialist

Jackson Health System
      • Maintained branding consistency on all Jackson Health System digital platforms from web to social media.
      • Established ticket system to streamline web update process system wide.
      • Edited web content sent from various departments across the system using the TeamSite CMS.
      • Served as secondary community manager for the social media landscape, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
      • Coordinated with the team at Miami-Dade County Online Services department and Jackson Health System IT department for web development projects for jacksonhealth.org and jhsmiami.org.
      • Worked closely with marketing specialist with specific service line campaigns, including maternity, recruitment, transplant, and bariatric.
      • Coordinated with media relations team to showcase media attention garnered by Jackson Health System on digital platforms.

Highlights:

      • Developed a landing page with the marketing team to showcase patient testimonials, jacksonmiracles.org.
      • Partnered with together with Bookleggers, a local non profit, to establish a series of mini mobile libraries to distribute books throughout Holtz Children’s Hospital.
      • Served as the liaison between Radical Partners and Jackson Health System to create a pop-up activation at the Civic Center Metrorail Station for Public Transit Day.
      • Worked alongside the community outreach team to bring a month long activation with O, Miami, a poetry festival, which included bottled poetry prescriptions and a wellness fair at Jackson Memorial Hospital.
      • Oversaw re-design and launch of the Graduate Medical Education site, jacksonumgme.org.

July 2013 – May 2014

Regional Social Media Coordinator

Morgans Hotel Group
      • Maintained the Facebook, Twitter pages for Delano South Beach, Shore Club, and Mondrian South Beach.
      • Managed relationships between the properties and local, international bloggers. Updated three Instagram accounts with Miami based content, @DelanoHotels,@MondrianHotels and @MorgansHotels.
      • Updated Back of House, the company blog, with relevant seasonal content, interviews with concierges, wedding features, cocktail recipes, and top 5 city guides.
      • Gathered content for company wide campaigns, #MondrianMuse and #CapturedCravings.
      • Updated company information on Online Travel Agency (OTA) sites.
      • Created and managed Facebook Ad campaigns for Shore Club, Delano South Beach, and Mondrian South Beach.
      • Managed regional calendar of events for all three properties.
      • Used SproutSocial and Facebook Insights to create monthly reports for each property.
      • Coordinated guest requests submitted through Twitter, Facebook.

Highlights:

      • Live tweeted from events at each property, including Mercedes Benz Swim Week 2013, Art Basel 2013, New Years Eve 2014, and Miami Music Week 2014.
      • Interviewed four candidates for Back of House’s ‘The Creative Class’ series, Trek6, Deaf Poets, Evoca1, and designer Fabiola Silberstein.

December 2011 – February 2013

Communications Specialist

Latin Builders Association
      • Editor of Proyecto Magazine: Edited and arranged content from various contributors.
      • Planned and carried out the promotion of all LBA events, including a monthly luncheon, legislative breakfast series, membership networkers, and signature events.
        Managed digital marketing initiatives including e-mail marketing and social media.
      • Served as co-host and scheduled guests for AM radio show, ‘Proyecto Live.’
      • Coordinated with vendors to: print all marketing material(s), design Proyecto magazine, and re-launch lbaorg.com.

Highlights:

      • Worked with team on logistics for Decision 2012 event which featured Speaker Newt Gingrich, Governor Rick Scott, and Senator Rick Santorum during the primary season. Also garnered press for the event including: CNN, CSPAN, New York Times and several local news outlets.
      • Assisted with planning of 2012 Golf Classic which raised funds for the LBA Academy that had over 100 golfers. Also secured sponsorships for the event.
      • Organized the five day 2012 Fishing Challenge alongside LBA Staff.
      • Secured promotion of monthly luncheon events with prominent speakers such as Miami Dade County Public Schools Superintendent Alberto Carvalho, Miami Dade College President Dr. Eduardo J. Padrón, and President and CEO of Jackson Health System Carlos Migoya.

EDUCATION

2014 – 2016

Master of Arts, Mass Communications

University of Florida

Specialization in Web Design and Online Communications

2005 – 2009

Bachelor of Arts, Communications

University of South Florida

Specialization in Public and Cultural Communications

Download PDF

Coding Skills

HTML5

CSS3

WordPress

Other Skills

Copywriting

Hugs

Digital Content Strategy

Certifications

Social Marketing Certification

Hootsuite Academy

Volunteer Experience

2016 – Present

Friends of The Underline, YPO

2012 – 2015

Radio Lollipop at Nicklaus Children’s Hospital

Awards

2013

The President’s Volunteer Service Award, Bronze

TESTIMONIALS

Gaby Guzman

Gaby Guzman

Founder and Director, The Jupiter Circle

The moment I spoke to Tina I knew I could stop looking for a Community Manager. It was evident she has a unique understanding of creating quality content and how it reaches your ideal audience in alignment with a broader strategy. She has a naturally strategic perspective to every step of the content marketing process – and this was a huge value to have as she created compelling content for the different brands we worked on. Whether it was an activist organization or a mobile app, she just gets it. I seek out her perspective and opinion to this day, any chance I get!

contact

Let’s Socialize

Reach Me

based in Miami, Florida, USA

tina at tina dominguez dot com

Freelance Available

available for cafecito