Demand Generation Marketing Manager
Magaya Software | Doral, FL
April 2019 – February 2021

Originally hired as Content Marketing Manager, pivoted to Demand Generation Marketing Manager in March of 2020. Now focused on three main areas: marketing automation, customer marketing, and content development.

Marketing Automation Management
• Manage campaign strategy, creation of forms and other assets, campaigns, and automation workflows.
• Ensure proper sync between HubSpot activity and Salesforce data.
• Develop and execute short- and long-term campaigns to drive leads and the sales pipeline.
• Monitor and optimize email campaigns.
• Maintain data integrity of the contact database and manage list building and segmentation.
• Develop, maintain, and execute demand generation plans aligned with business goals.
• Ensure that content reaches the correct audience, based on their buying stage.
• Measure, analyze, and report campaign performance.

Customer Marketing 
• Develop customer campaigns to benefit expansion sales, establish a customer referral program, and create sales enablement assets for Customer Success Managers.
• Increase customer advocacy (including referrals, testimonials, references, etc.), identify cross-sell and upsell opportunities, and increase loyalty and retention.
• A deep understanding of customers, the Magaya product, and the buyer’s journey.

Content Development 
• Liaise with customers to write win press releases.
• Create content to support campaigns, including sales email templates and copy in English and Spanish.

Highlights:

Successfully migrated from Marketo to HubSpot. Liaised between Magaya and agency of record to establish all essential functions on HubSpot.

Demand Generation Marketing Manager
Magaya Software | Doral, FL
April 2019 – February 2021

Originally hired as Content Marketing Manager, pivoted to Demand Generation Marketing Manager in March of 2020. Now focused on three main areas: marketing automation, customer marketing, and content development.

Marketing Automation Management
• Manage campaign strategy, creation of forms and other assets, campaigns, and automation workflows.
• Ensure proper sync between HubSpot activity and Salesforce data.
• Develop and execute short- and long-term campaigns to drive leads and the sales pipeline.
• Monitor and optimize email campaigns.
• Maintain data integrity of the contact database and manage list building and segmentation.
• Develop, maintain, and execute demand generation plans aligned with business goals.
• Ensure that content reaches the correct audience, based on their buying stage.
• Measure, analyze, and report campaign performance.

Customer Marketing 
• Develop customer campaigns to benefit expansion sales, establish a customer referral program, and create sales enablement assets for Customer Success Managers.
• Increase customer advocacy (including referrals, testimonials, references, etc.), identify cross-sell and upsell opportunities, and increase loyalty and retention.
• A deep understanding of customers, the Magaya product, and the buyer’s journey.

Content Development 
• Liaise with customers to write win press releases.
• Create content to support campaigns, including sales email templates and copy in English and Spanish.

Highlights:

Successfully migrated from Marketo to HubSpot. Liaised between Magaya and agency of record to establish all essential functions on HubSpot.

Senior Digital Marketing Specialist
United Data Technologies | Miramar, FL
February 2017 – April 2019

Handled digital content marketing in four major areas: web, email, social, and analytics.

Web
• Wrote original blog content promoting multiple services, including cybersecurity, cloud migration, and education technology.
• Edited, created, and updated pages on the main UDT Website through WordPress.
• Worked with web developers on larger web projects, including mobile optimization plans.

Email
• Designed digital marketing assets, including emails and landing pages.
• Created drip and nurture campaigns using Pardot and Marketo automation tools, and connected all prospect activity to corresponding Salesforce campaign.
• Created a monthly internal newsletter, UDT Buzz

Social Media
• Managed paid campaigns, including retargeting campaigns and boosted posts.
• Created and implemented content calendar gathering content from across the organization to post on LinkedIn, Facebook, Twitter, and Instagram.
• Promoted events, including webinars and luncheons, to bolster registrations.

Analytics
• Pulled reports on a bi-weekly, monthly, and quarterly basis, presented at quarterly briefings to C-level personnel.
• Google Analytics: monitored traffic sources, bounce rates, page views, and time on page.
• Pardot/Marketo: tracked campaign performance, including open rates, CTRs, conversion rates, and unsubscribes.
• Social Media: used LinkedIn Analytics, Facebook Insights, HootSuite, and Twitter Analytics to monitor follower growth, engagement, and paid campaign success.

Highlights:
• Featured breakout speaker on Social Media at the 2018 UDT National Sales Meeting
• Grew social media following across LinkedIn, Facebook, and Twitter quarter over quarter
• Obtained HootSuite Social Media Marketing and HubSpot Content Marketing Certifications

Digital Media Specialist
Jackson Health System | Miami, FL
March 2015 – January 2017

• Maintained branding consistency on all Jackson Health System digital platforms from web to social media.
• Established a ticket system to streamline the web update process system-wide.
• Edited web content sent from various departments across the system using the TeamSite CMS.
• Served as a secondary community manager for the social media landscape, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Coordinated with the team at Miami-Dade County Online Services department and Jackson Health System IT department for web development projects for jacksonhealth.org and jhsmiami.org.
• Worked closely with marketing specialist with specific service line campaigns, including maternity, recruitment, transplant, and bariatric.
• Coordinated with the media relations team to showcase media attention garnered by Jackson Health System on digital platforms.

Highlights:

• Developed a landing page with the marketing team to showcase patient testimonials, jacksonmiracles.org.
• Partnered together with Bookleggers, a local non-profit, to establish a series of mini mobile libraries to distribute books throughout Holtz Children’s Hospital.
• Served as the liaison between Radical Partners and Jackson Health System to create a pop-up activation at the Civic Center Metrorail Station for Public Transit Day.
• Worked alongside the community outreach team to bring a month-long activation with O, Miami, a poetry festival, which included bottled poetry prescriptions and a wellness fair at Jackson Memorial Hospital.
• Oversaw re-design and launch of the Graduate Medical Education site, jacksonumgme.org.